Our founder is a lifelong watch collector, restoring vintage pieces, memorising references, and obsessing over detail. The original idea was simple: design a protective band that could be worn over a watch without compromising comfort or aesthetics.

In 2019, the first dual-layer merino concept was drawn. Over the next four years, countless fabrics, weights, and constructions were tested across Australia, New Zealand, China, and Vietnam.

Merino blends. Knits. Microns. Stretch. Durability. Eventually, the decision was clear. WATCH-MINDER would be made entirely in Australia, without compromise.